Author Archives: Mo Daoud

De La Soul_From The Archives

Posted on February 6, 2013 by Mo Daoud


Part One: We discovered a treasure trove of material from our archives of various De La Soul assignments we shot back in the day. In a four part series we will show a small selection of original Polaroids, hand drawn sketches and outtakes many of which have never been published or seen illustrating the process it took to produce the final art work. I can’t begin to thank De La for their whole hearted commitment and trust in making these project happen as well as all the creatives I had the pleasure of working alongside. For the fans.

Posted in Archives |

Limited Edition Print

Posted on February 6, 2013 by Mo Daoud


This past season we created a limited edition print from our “Puffy” portfolio and print box that was sent to some very lucky recipients. A big thanks to DTE Studio who designed and art directed this project and of course the good people at Premier Press for their beautifully crafted work.

Posted in Advertising, Still Life |

Spaces_Torre di Bellosguardo

Posted on September 22, 2012 by Mo Daoud


On a recent trip to Italy I had the opportunity to stay at this amazing historic residence nestled on top of a hill over looking Florence. Torre di Bellosguardo was built in 1200 as a hunting lodge and family home, in 1500, the Marquises Roti Michelozzi summoned artists to decorate it, making it larger and more noble. During the 1920s, the Baroness Marion von Hornstein-Franchetti turned the Torre di Bellosguardo into a salon for nobles and intellectuals from all over Europe.

Posted in Environment / Spaces, Interiors / Architecture |

Nike_Free

Posted on September 17, 2012 by Mo Daoud

Our latest and fun stop motion film showcasing the Nike Free range of sneakers. A big thanks to Jon Tudor and all his team at Nike. And a big thanks for Yann Charaoui for his creative use of sound and music.

Posted in Advertising, Still Life, Video |

Beauty_A Brow For Fall

Posted on August 6, 2012 by Mo Daoud


The gorgeous Caroline Corinth Zirpel sat for our beauty look for this coming season which is all about a strong brow and who better to create that look than Mary Wiles. To prep Mary likes to use Dr Lipp balm, Origins Gin Zing refreshing eye cream and Lancôme Hydra Zen moisturizing fluid.  For brows it’s Clinique’s Instant Lift and in her bag of tricks she applied Smash Box Antishine, a dabble of Giorgio Armani luminous Silk Foundation, only where needed. For the eyes it’s all about Estée Lauder’s Sumptuous Extreme Mascara, Burberry eye pencil in golden brown and for under the eyes YSL touché éclat, and she softly blended Mac Tea Petal cream blush on the apples of cheeks.To finish off for the lips, she used Burberry lip cover in brick set with a light dusting of Chanel loose powder. As always many thanks to team “Mo” and our new addition Amderdawn Alexander.

Posted in Fashion / Beauty |

Spaces_Public

Posted on July 26, 2012 by Mo Daoud


On a work assignment in Chicago we got the chance to photograph the recently opened Ian Schrager hotel Public. A refreshing change to a more modest approach in design and price, the walls remain bare expect for the over sized flat screen T.V.s and the amusing Mondino photographs of cows.

Posted in Environment / Spaces, Interiors / Architecture |

The Opening

Posted on July 24, 2012 by Mo Daoud


Our second in a series, my personal take on the trials and tribulations of the country’s top high school football players as they under go a rigorous four day training event.

Posted in Advertising, Portraits |

R U Henry ?

Posted on July 22, 2012 by Mo Daoud


Another installment of this fun and effective campaign that we are shooting for The Rutgers Foundation.

Posted in Advertising, Portraits |

Zoom Superfly

Posted on July 21, 2012 by Mo Daoud


If you need speed for The Olympics then nothing is going to beat the new Nike Zoom Superfly. We got our hands on a pair earlier on the year to photograph and were blown away by the very cool gold spike plate. As always these new shoes have the latest and craziest technology, making them lighter, faster, stronger.

Posted in Advertising, Still Life |

Spaces_New Orleans

Posted on July 20, 2012 by Mo Daoud


We were sent down to New Orleans to document a sports facility that was abandoned after Hurricane Katrina in 2005 and left in ruin. It’s crazy to think that so many years after the hurricane hit that parts of the city are still devastated. The space itself is such a time piece. Luckily renovations are on the way, and I look forward to seeing the end results.

Posted in Environment / Spaces, Interiors / Architecture |

Lunar

Posted on July 19, 2012 by Mo Daoud


Our assignment of beautiful macro shots of the Lunaron range of sneakers highlight the amazing detail, structure and function of Nike’s latest revolutionary cushioning system. Thanks to Darrin Crescenzi for his art direction.

Posted in Advertising, Still Life |

Nike_The Opening 2012

Posted on July 10, 2012 by Mo Daoud


A small selection of our portrait work of the 150 high school football players that attended The Opening. Many thanks to my photo crew Jeremy Kelty and Laura Jennings and our colleagues at Nike.

Posted in Portraits |