Author Archives: Mo Daoud


Late Night Chameleon Cafe is one of the most unique retail spaces I have photographed. Rated as one the best places to shop in London, the very hard to find, appointment only store is a unique visual and sensory experience.


Our new series of ads for Nike illustrating the new “Flash” collection of running shoes. The shoes hide a unique reflective print that shows at night when hit by light. Thanks Nike Running and Creative Director Kevin Wolahan for letting us use our skills in getting these running shoes to “shine”.

Mo_Promo Fall 2013

Finally it’s here! All due to the hard work of some incredible talent. A big thank you to DTE Studio for their art direction and design and Premier Press for their amazing print skills. I am very proud to introduce the Mo Promo for Fall 2013!

Spaces_Sky House

As part of the City Modern showcase of residential properties, we got to experience first hand the truly unique space designed by architect David Hotson and interior designer Ghislaine Vinas. A four story penthouse whose center piece is an eighty foot long mirrored stainless steel slide that cuts through a good portion of the space.


These beautiful plant studies are actually outtakes from a recent advertising shoot.

Kevyn Aucoin_Beauty Products

Could not be more flattered and excited to be invited to shoot for the re-branding and launch of such an iconic beauty brand. A big thanks to Creative Director Melissa Jones at DTE Studio and the good people at Kevyn Aucoin.

One Direction_1D+OD

We made a very small photographic contribution in this fun little project for One Direction’s Anti Bullying campaign for Office Depot.  A big thank you to the good people at SewBranded, Scott Woodward and Jason Daniels for letting us be part of this great project.


Always exciting to be able to see and shoot product before the general public. This time working with the team at Global Running we got the chance to photograph the new Hyperfeel, the result of this amazing piece of innovation is “a sensory revolution for the foot that delivers an even more super natural ride”.

Camden 90′s_From The Archives

From the personal archives a flashback to 1991, Camden Town, London. I was a young photographer capturing the hustle and bustle of London street culture.


A little seen project from this past seasons advertising work. We really enjoyed creating these futuristic images. A big thank you to Jon Tudor and the rest of the team at Nike Brand Design.

De La Soul for Wax Poetics

Our Portrait work of De La Soul as featured in the current issue of Wax Poetics Magazine. Thanks to Freddy Anzures and good people at WP and a special mention to Kevin Wolahan the original Creative Director behind some of these images.

Spaces_Agatha Ruiz De La Prada

Shot exclusively for Addicted To Retail, in a quite corner of Tribeca NYC sits this very unique boutique of bright colors and bold shapes designed by Karim Rashid and in collaboration with Agatha Ruiz De la Prada, a Spanish fashion designer showcasing her work in this flagship store.